DESIGN. DETAIL. DURABILITY.
How texture, tone, and finish come together across the ICON family.
For architects and custom builders, beauty is never surface-level. It’s not just about the wood’s tone, texture, or finish. It’s about harmony. The right material becomes a bridge between design vision and lived experience, shaping the way a home feels, ages, and endures.
ICON® was created for this reason. Crafted through advanced thermal modification, ICON offers the elegance of natural wood paired with the durability, consistency, and sustainability that today’s projects demand. It’s a material that looks stunning on day one and continues to enrich the architectural story as it ages.

ICON® Texture & Color Guide: Designing with Tone and Finish
ICON offers a palette of thermally modified wood species and finishes. Douglas Fir, Radiata Pine, Poplar, and Maple. Designed to bring modern, rustic, or transitional visions to life without sacrificing performance.

Modern OR Rustic: ICON’s Design Flexibility
Discover how ICON® thermally modified wood brings design flexibility to modern and rustic architecture. A sustainable, stable, and adaptable material, without compromise.

How ICON® Thermally Modified Wood Ages: The Difference in Beauty and Durability
ICON® thermally modified wood is built to endure beautifully. Offering architects Class 1 durability, consistent weathering, and the confidence to design for both day one and decades beyond.

Craftsmanship Meets Material Innovation: ICON® in Action with LR3 Development
See why LR3 Development trusts ICON® thermally modified wood for reliable color retention, easy installation, and standout aesthetics even in the harsh Northeast climate.